Out of nowhere Taylor Swift returns with her 8th album "folklore". It was the 23rd July 2020 when she announced this album was coming out the very next day. It was quite a refreshing in a way rather than drip feeding tracks for months prior to an album coming out. To be honest her last few albums haven't been her best in my opinion especially when you compare them to her first 5. But one thing I have always respected and liked about Taylor, is that at least she tries different things even though sometimes she doesn't pull it off. Even on those albums though there were some gems; for example "Delicate" off "Reputation" and the self titled track off "Lover".
But what about "folklore". Just from the title of the album it gives you the impression that this will be a story telling album and musically stripped back. And that is exactly what we have here. No stadium sized pop songs that would get the crowd dancing and singing along at the top of their lungs. It's just not that kind of album at all. All credit to Taylor, she could have went down that route so easily. She probably has albums upon albums of that kind of song lined up and ready to go. But she has chosen to go down her own path and create something which may be seen as slightly riskier.
The album very much reminded me of when Coldplay released "Ghost Stories" but with one difference. That album was also mainly a stripped back album and something Coldplay hadn't done before. But the difference is they put in a track "Sky full of stars" on it which is your big sing along anthem. Its almost as if they were scared of releasing an album without a big hit attached. The irony is "Magic" was stripped back and did go on to be a hit anyway. But all 16 songs on "folklore" although of course go through there ups and downs, none of them stand out as your big sing at the top of your lungs hit. These 16 songs work in unison to create something even more special. An album which flows and the songs fit together like a jigsaw.
In terms of how this album will be played live it will be interesting. There is so much demand for Taylor to play all over the world. Yet these songs are really built for intimate, seated venues. Maybe lockdown happened at the right time and we'll get a live stream of a gig but its not quite the same as being there.
In terms of my favourite songs off the album so far I would say "the 1", "the last great american dynasty" and "betty". I think "betty" in particular is a high point of the album. But as I say it all flows so well and fits together so well. Although I feel the last 2 Taylor albums were weaker, I do think this is a return to form and something very refreshing and imaginative on her part. This has to be a contender for my top 10 albums of the year.